The Center for Radio Information

ARBITRON and CRI

NATIONWIDE PROCESSING

Nationwide data is the accepted measurement for syndicated and network radio programming and is available to most syndicators for a reasonable price.

Nationwide measures all counties by DMA's so it produces Nationwide measures all counties by DMA's so it produces larger audiences for most stations. The Arbitron "X-Code" system develops audience data for stations who do not get separate listings.

Audience data covers the same time periods and demographics as Arbitron Metro data.

Current annual pricing is $__,_____ to Arbitron for the data and $3,000 to CRI for processing - very reasonable.

CRI processing includes maintenance of affiliate lists with air times, production of agency accepted audience reports by demo, ranging from exact times to any time periods plus a wide variety of special reports and services, using CRI's copyrighted RADIO/LINK system.

The quantity of processing is large - 12 computer hours per year. As an example, a detailed audience report on a 200-station lineup takes just 5 minutes.

If full amount of time is not used, other CRI services can be credited against the allowance.

SPECIAL: For any client who does not have CRI's RADIOSCAN, it will be included for just $1,000 per year, with the Basic, Address, GM, PD, Affiliate and Notes modules, a $2,200 value. That makes it easy to find and select the best affiliate prospects, keep affiliate lists with day/time clearances, produce labels and other services. Affiliate lists are directly usable in RADIO/LINK.
This is the only fully integrated radio computer system which combines all key industry data with total Arbitron processing.

For further information, call or fax CRI.
Scott E. Webster, President

CRI RESEARCH
A Division of The CENTER for RADIO INFORMATION

18 Fair St. Cold Spring NY 10516 Phone: (800) 359-9898 Fax: 800-562-7235 E-Mail:info@the-cri.com www.the-cri.com