The Center for Radio Information
CRI'S EXCLUSIVE "HOT PROSPECTS" PACKAGE
In a single book - everything you need to develop the
best affiliate list for your key show.
CONVENIENT - Everything in one place - no searching
reference books.
1) A list of all DMA's by rank.
2) An Audience Report on your show by DMA.
Lists every DMA. If no affiliates, it shows
none. Affiliates are listed in proper DMA
with AQH and GRP for total DMA.
3) HOT PROSPECT REPORT: You select preferred
prospect formats, the demo, the dayparts (up
to 6) in which you want prospect stations measured.
The report lists, for each prospect station, Calls,
Metro if any, PD and GM, Address, Power, Frequency,
Phone, Fax and AQH/GRP for each selected daypart.
Stations are sequenced by audience size.
Blank lines (you specify number) are listed after
each station for caller's notes. Each DMA starts
on a new page. If desired the report can be 3-hole
punched and delivered in a large notebook. The kind
of workbook you'd produce if you had time.
Detailed audience figures are available only to
subscribers to appropriate Arbitron data. Other-
wise metro 12+ full week data can be used (a
good relative measure of station performance).
At last you can get, in one book, everything you need to
measure current performance by DMA and the data to fill in
under-performing DMA's.
Cost is reasonable. HOT PROSPECTS $500.00
NOTEBOOK 30.00
SHIPPING At Cost
For further information, call or fax CRI.
SCOTT E. WEBSTER, PRESIDENT
CRI RESEARCH
A Division of The CENTER for RADIO INFORMATION
18 Fair St. Cold Spring NY 10516
Phone: (800) 359-9898
Fax: 845-265-2715
E-Mail:info@the-cri.com
www.the-cri.com