The Center for Radio Information

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   CRI makes it easy for you to fax to any grouping of Radio
   or Television stations.  Just describe the parameters of
   the group, send us the documnent you want us to transmit
   and we'll handle all the details.

   We can customize your list to an amazing degree, giving
   you maximum results for every fax sent.

   Typical parameters for Radio stations include:

            Formats (see our list of 3O +)
            Executive (PD, GM, SM, etc.)
            Market Size (Metros 1 - 585)
            Market Size (DMA's  1 - 211)
            States
            Network Affiliation

   Parameters for Television:

            Executive
            Market Size (DMA's 1 - 211)
            States
            Network Affiliation

  Specific markets or stations can be added or deleted.

          Ask about other criteria for both media.

   The document to be sent is usually a single page.  It
   should be attractively laid out to get the attention of
   the addressee.  Charge is based on transmission time -
   usually 1 minute per page.

   Our TIME/FAX system customizes faxes with the day/time
   and local station of television shows and similar
   events.

   If you have a fax transmission company, CRI can produce
   your fax list in the proper form and deliver it to the
   company.  If you have a repeating address list, it can be
   re-used as often as you wish and updated on any
   schedule.

   Because of the number of changes in the broadcast media -
   especially with radio - it is important to work with a
   company which has an expert staff of researchers who keep
   the databases and fax numbers current.

   CRI has been the prime source for accurate and current
   data for Radio and Television stations for more than
   20 years.

For further information, call or fax CRI.