The Center for Radio Information

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   With nearly 10,000 commercial radio stations, ranging from 50
   watts to 100,000, in markets from New York City to Podunk and
   with more than 35 formats, and some 5,000 un-rated in Arbitron
   metros, it's critical to send your promotion to real buyers.

   CRI (a division of The CENTER For RADIO INFORMATION) has led
   the field in providing the selectivity that gave its system the
   name - BULLSEYE.

   Because of multiple station ownership we unduplicate based
   on exec names and zip codes.

   Data comes on pressure-sensitive (easy to hand-apply)
   or on Cheshire labels or disk for your mailing house.

   Here are many of the available options for Radio & TV.

       *  UNIVERSE:  By States. DMA's or Metro
              market ranks (211 DMA's, 265 ARB
              markets, 585 CRI markets)

       *  FORMAT:  More than 35 available for Radio
              Primary (Plus Secondary) Radio only

       *  OTHER: *AM vs FM
                 *Daytime vs Full Time
                 *ARB Ranked (ARB Markets)
                 *Audience Rank (ARB Markets)
                  Network Affiliation
                  Exec Name (GM, PD, SM, ND, TM, CE)
                  Home County Size
                  Commercial/Non-Commercial Stations
              * = Radio only

       *  FAX LIST:  Instead of labels we can produce the
              same station list for your fax transmission
              company, or we can handle the faxing for you.

       *  We can produce a specified number of labels and
          add or delete your station list.

       *  PHONE LIST:  Many clients use a phone list to
              follow-up on a mailing or faxing.  Same stations
              and people + phone/fax and address.  Various sorts.

   An effective targeted mailing list is often complicated.  Call
   our sales consultants, who can help you make the most
   efficient selections at the lowest price.

For further information, call or fax CRI.